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Hi, I’m Geo. I build software and AI products from the ground up.

I like taking a rough idea, figuring out what actually matters, and turning it into something people can use. That usually means working across product, design, and engineering rather than staying in just one lane.

Right now, I’m building EveryYou, a platform for creating better guest experiences at events, and Serv, a system for running the operational side of event businesses.

A lot of my work involves AI, automation, computer vision, and agent-driven systems. But I’m less interested in using new technology for the sake of it. I care more about whether it removes friction, simplifies a difficult workflow, or makes something possible that wasn’t before.

Before building software full-time, I spent years running businesses of my own. That changed the way I think about products. Real users don’t care how clever the system is — they care whether it solves their problem.

That’s still how I build today.

Find the real problem. Make the experience simple. Build the thing well.

If you’re working on something interesting, I’d love to hear about it: [email protected]